Crossroads Festival : European Musical Discovery Festival

LAUNCH EVENT

The Crossroads Festival was launched in 2016 as a « test edition » enabling to promote the local modern music scene, while creating a european event, inviting bands from several french regions and from bordering countries such as Belgium and Luxembourg.

The festival targeted both a public who came to discover about thirty developing artists in a highly acclaimed showcase format and the whole professional and associative network, who could, among other things, participate to several workshops, speedmeetings and conferences.

This launching looks very promising for the future of this first musical discoveries festival from the Hauts-de France region. The initiative has been supported by the Hauts-de-France Region, the Communauté Urbaine de Lille (Lille’s Urban Community – MEL), Roubaix’s town council and it was led by the BIC (Brigade d’Intervention Culturelle – Cultural Intervention Brigade) with the support of local professionals and of the Patch and RAOUL networks, thus proving that it aimed to make a valuable contribution to the structuring and promotion of thelocal modern music sector.

THE AIMS

With a highly noticed attendance among the musical sector professionals, figures from foreign networks and SMAC representatives (350 professionals were present for the last edition), the Crossroads Festival intends to take the time to become a fully-fledged event of the french musical season’s debut.

The initial objective to become a large-scale european event, like the Great Escape Festival (Brighton, England) and Eurosonic (Groningen, Netherlands) remains essential in the long-term. The strategic location at the heart of the Paris-London-Brussels triangle was one of the main reflections that gave the impetus to the project.

This new edition, the first « official » one on a national and european scale, will bring together the figures who joined the 2016 test, which turn out to be very conclusive, and invite new partners !

THE CITY OF ROUBAIX

La Condition Publique, « cultural manufacture », an emblem of the city of Roubaix, will host the event once again.

The project also holds a willingness to invite the professional network to discover (again) Lille metropolis through the « Brooklyn of Northern France », Roubaix, a former industrial city specialized in textile, converted into culture and graphic arts, and in which the french fashion industry settles down again.

The city is also home of one of the most beautiful museums in France, La Piscine. Moreover, the festival will be held on the same week-end as the European Heritage Days.